12.5.2.9. Wine tourism - Promotion Away from point of sale / devising the marketing strategy

Question 1

6 possibilities to offer wine tourism:

Answer 1

CSBHWS

1.) Cellar doors
2.) Sophisticated wine tourism experiences
= tasting rooms, vineyard tours, shops, fine dining with accommodation
3.) Being winemaker for one day
4.) Hiring space events (weddings)
5.) Wine tourism strategies
= wine trails e.g. cycle tours alsace
6.) Special tourist attraction
= napa valley wine train

Question 2

Differentiate low- and high involvement customers in fact of travelling:

Answer 2

LI-tourists = visiting wineries if they are in a region = brief overview

HI-tourists = travelling to wine regions, wine and food samples, talk with the people

Question 3

5 Advantages for producers:
&
2 main Disadvantages for producers:

Answer 3

EIGG

TE

Advantages:

1. ) Engage with the public
2. ) Increasing sales = consumers tastings
3. ) Getting regular customers BCO experience
4. ) Good recommendations

Disadvantages:

1. ) Takes time away from day to day business
2. ) Expensive infrastructure

Question 4

3 Advantages for consumers:

Answer 4

TFL

1. ) Tasting the wines
2. ) Full experience = FUN
3. ) Landscapes, wine, food, people