12.5.1.4. consumer tastings

Question 1

Which type of tastings could a retailer/bar offer?

Name 3 examples!

Answer 1

IMW

1. ) Inside shop tastings
2. ) Wine & food events
3. ) Meet the producer

Question 2

List the 2 advantages & 3 disadvantages for a retailer doing inside shop tastings!

Answer 2

Advantages:

1. ) Increase sales
2. ) Strong relationship with customers

Disadvantages:

1. ) Extra costs for open bottles
2. ) Extra staff
3. ) Extra administration costs

Question 3

List advantages for the consumer!

Answer 3

Advantages:

1. ) Tasting the wines
2. ) Less nervous
3. ) Get knowledge about wine & producer