4.4 Use a broker / getting wine to the point of sale

Question 1

What is a broker ?

Explain it by 4 bullet point

Answer 1

1. ) brokers do not enter deals
2. ) they make the deals happen
3. ) charging 1 - 5 cents of contract price
4. ) independent intermediaries
5. ) important in fine wine trade

Question 2

Name advantages and disadvantages using a broker!

Answer 2

advantages:

• knowledge of particular specialised market
• different specilisations
• time saving (producer & seller)
• knowledge about prices and style (producer & seller)

Question 3

1. ) In which region brokers play an important role?

2. ) and between who?

Answer 3

1. ) Brodeaux

2. ) between chateaux & negotiant