8.3 Using SWOT to analyse a marketing objective

Question 1

In which 2 is the SWOT divided?

Answer 1

1. ) is the factor helpful or unhelpful?

2. ) is the factor internal or external

Question 2

How do the SWOT tool helps an organization?

List the 3 key ways!

Answer 2

1.) given objective (strategic fit)
= to what extent do the various factors favour achieving the given objective?

2.) Which changes could be done if there are missmatches between factors and likelihood?

How better strategic fit?

= helpful in guiding investment resources
(vineyards, equipment etc.)

3.) Where are threats & How can resulting risks be managed?

Consider:

• likelihood & size
• option to avoid
• reduce or impact
• transfer or accept
• budget for impact

Question 4

Name 2 key advantages using an analytical tool as the SWOT-analysis is!

Answer 4

advantage:
1.) SWOT = helps to understand that a particular objective is not easily or realistically achievable

2.) inspire ideas for alternativ, more achievable objectives