12.5. Promotion /devising marketing strategy

Question 1

In which two categories can promotional activities be devided?

Answer 1

1. ) At point of sale

2. ) Away from point of sale

Question 2

List the 6 possible promotions at the point of sale!

Answer 2

PCLCSS

1. ) Price promotion
2. ) Competitions
3. ) Limited edition packaging
4. ) Consumer tastings
5. ) Staff incentives
6. ) Staff training