11 Setting the objects of the marketing strategy

Question 1

Why is defining the obejctives so vital for a marketing strategy?
List 2 reasons!

Answer 1

1. ) People understanding their role

2. ) Easier to analyse

Question 2

Name the 5 key questions which the objective should cover!

Answer 2

1. ) Type of marketing strategy pursued?
2. ) What are the aims of marketing strategy
3. ) Measuring of the success?
4. ) Which period for achieving
5. ) Budget of the strategy?

Question 3

Name the 3 options of marketing strategies in a broad term!

Answer 3

1.) undifferentiated or mass
= whole market or section of it (only supermarkets)

2.) niche
=specific segment

3.) Multiple
= one brand to numerous / several brands to different segments

Question 4

What are the 7 aims of a marketing strategy?

Answer 4

LC IIII A

1. ) Launching
2. ) Communication
3. ) Increase sales
4. ) Increase market share (Marktanteil)
5. ) Improve brand awareness
6. ) Imoprove brand identity
7. ) Attract new consumers