examples of options for getting the wine to point of sale within a free market

Question 1

direct to retailer?

1. ) High volume, inexpensive branded chardonnay
2. ) low volume super-premium CS

Answer 1

1.) directly to retailer
- high volume, inexpensive product
- super market or convenience chain
- agent, distributor or broker
- joint venture
= focus on production

= no extra costs are needed

2.) not directly to retailer
- agent, distributor, broker
= know target market + small outlets
= focus on production

= additional costs are absorbed by high price

Question 2

direct to consumer?

1. ) High volume, inexpensive branded chardonnay
2. ) low volume super-premium CS

Answer 2

1. ) not directly to consumer
   - volume is too great
   - no need to travel to cellar doors
   - no need for this wine for a wine club
   - no need for consumer events
   - no additional staff
2. ) YES
   - Cellar door sales
   - wine clubs