5.6 online retailer / retail sector

Question 1

What’s the term “bricks-and-mortar” retailer about?

Answer 1

• supermarkets to specialist wine retailer

with an online shop

Question 2

Name the advantages and disadvantages of having an online retailing shop!

Answer 2

advantages:

1. ) larger range of end consumers
2. ) no expensive retail shops
3. ) warehouse in cheaper areas
4. ) larger and varied range of wines
5. )

disadvantages:

1. ) additional cost for staff preparing orders etc.
2. ) additional costs for trained wine adviser
3. ) expense of delivery (heavy, fragile)
4. ) fast delivery deadlines (Amazon)
5. ) cost for easy to use/reliable website (brand image) !!!
6. ) crashed website = loose customers & orders

Question 3

Name 3 examples of famous online retailers all over the world!

Answer 3

1. ) UK Laithwait´s
2. ) China wine9.com
3. ) USA New York Times wine club

Question 4

How could an online retailer save money regarding to the delivery cost?

Answer 4

sending the wines with the usual deliver to a shop nearby the customer

Question 5

Name 6 key facts about being an online retailer!

Answer 5

1.) reliable & easy to use website
2.) website has to show the brand image
3.) detailed description of wines
= consumer buying new wines
4.) extra information (food pairings, Parker points)
5.) suggestions what the could like
6.) up to date websites = new trends

Question 6

What is special about being an online retailer in china?

Answer 6

• use of mobile apps = order different products on the way of costumer