12.5.2.11 sponsorship - Promotion Away from point of sale / devising the marketing strategy

Question 1

Name 2 well known examples of sponsorship deals!

Answer 1

1. ) Chilean wine brand cono sur = tour de France

2. ) Mouton Cadet = Golf ryders club

Question 2

Which form of advertising is possible for the beverage producer?

List 4 !

Answer 2

1. ) Billboards
2. ) Participants clothing
3. ) Served in bars/hospitality
4. ) television programm = cheaper than advert

Question 3

I it controversial seen that alcohol producers are sponsoring a sports event?

Answer 3

Definitely YES