8.3.2 SWOT / Strength & Weaknesses

Question 1

Which tools are important for an organisation / which resources could be considered?

Name 7 !

Answer 1

1. ) established reputation in wealthy, growing markets
2. ) reliable/affordable supply chain relationship
3. ) vineyards in favored location
4. ) production facilities
5. ) access to support industry (bottling, labelling)
6. ) financial position
7. ) internal expertise and experience

Question 2

Which capabilities are important for an organisation ?

List 4!

Answer 2

1. ) building strong brands / grow existing ones
2. ) react on demand
3. ) launching new products
4. ) subsidies, governmental promotion