2.6 Marketing costs

Question 1

Name 3 cost centers related to marketing!

Answer 1

1.) Labour
= in-house or agency
e.g. VDP

2.) design, production & labels
= in-house or agency
e.g. VDP

3.) marketing campaign

Question 2

Give 2 examples for a wine marketing campaign!

Answer 2

1. ) To provide samples for tastings or competitions

2. ) larger producers = larger marketing campaigns