3.5 grower-merchants

Question 1

grower-merchants:

what is a grower-merchant exactly?

Name 3 facts and a famous grower-merchant!

Answer 1

1.) vineyard-owner
2.) produces wines from own grapes = super premium
3.) produces wines from bought in grapes, juice or wine
= inexpensive

• E. Guigal in the Rhone valley

Question 2

grower-merchants:

1. ) How can grower-merchants differentiate their products
2. ) Does everybody do it?

Answer 2

1. ) Selling the wines under different label names
   e. g. Burgundy - Domain Dujac (premium) & Dujac Père et fils (inexpensive)

2.) Nope - e.g. Guigal