examples of choice of retailer within a relatively free market

Question 1

Who is going to sell the following examples?

1. ) High volume, inexpensive branded chardonnay
2. ) low volume super-premium CS

Answer 1

1. ) YES
   - large volume & low price
   - price conscious consumers
   - buying same time food & wine
   - own private labels of supermarket
   - no well known brands
2. ) Specialist retailer
   - small volume
   - high price point
   - for high involvement consumers