12.5.2 Promotion Away from point of sale / devising the marketing strategy

Question 1

List the 14 possibilities to market a product away from the point of sale!

Answer 1

1. ) TV & cinema
2. ) Radio
3. ) Press advertising
4. ) Billboards
5. ) Digital advertising
6. ) Social media
7. ) Websites
8. ) Smartphone apps
9. ) Wine torusism
10. ) Public relation
11. ) Sponsorship
12. ) Events and festivals
13. ) Free merchandise

Question 2

Name 4 Advantages and 4 Disadvantages about advertising campaigns!

Answer 2

Advantages:

1. ) Powerful
2. ) Large, varied group
3. ) Long time remaining
4. ) Easily translatable

Disadvantages:

1. ) Very expensive
2. ) Design = time, money and staff consuming
3. ) Nothing to offend cultures
4. ) Laws restricting alcohol