4.1 selling to retailer / getting the wine to the point off sale

Question 1

Name the advantages & disadvantages of selling directly to a retailer!

Answer 1

advantages:
- no intermediary cost for both (margin)
- retaining control over brand image
  NOT with supermarkets or bar chains
- 

disadvantages:

• administrativ burden = less time for vineyard
• correct labeling/packaging/taxes & duties
• full financial risk

Question 2

Name 3 points that are included if we talk about administrativ burden!

Answer 2

1. ) collection
2. ) transportation
3. ) delivery

Question 3

What is a freight forwarder ?

Name two advantage & 1 disadvantage!^

Answer 3

reliable for the safe and on point transportation of the wine

advantage:
- less administrative burden for producer

disadvantage:
- adds costs

Question 4

How could a producer explore a new foreign market?

Name 2 examples!

Answer 4

1. ) trade fairs

2. ) attending tastings

Question 5

Name 1 advantage and 1 disadvantage for exploring new foreign markets on their own!

Answer 5

advantage:
- many new potential clients at same time

disadvantage:
- time consuming = understanding laws / building relationships

• adds costs