4.5 selling directly to consumer / getting wine to the point of sale

Question 1

List 2 advantages & 3 disadvantages for the producer of selling their wines directly to the consumer!

Answer 1

advantages:

• full profit
• marketing control

disadvantages:

• higher administrativ costs
• higher logistic costs
• higher staff costs

Question 2

Name the four main options to sell the wine directly to the consumer!

Answer 2

1. ) cellar door sales
2. ) events
3. ) wine clubs
4. ) online