8.3.1 SWOT / setting the objectives

Question 1

Name 3 origins of the analyses objective!

Answer 1

1. ) someones intuition for a businessplan
2. ) business dream
3. ) something generated by other business tools

Question 2

something generated by other business tool.

what does that mean?

give a meaning row step by step

Answer 2

1. ) factors to differentiate products in one market
   e. g. price, packaging, environmental impact etc.
2. ) consumer research = consumer demand
3. ) result = what is undersupplied / ignored
4. ) value curve research = confirm or not?
5. ) if yes = specific objective
6. ) SWOT-Analysis
   e. g. super premium red wine off-dry