12.5.2.13. free merchandise - Promotion Away from point of sale / devising the marketing strategy Flashcards
1
Q
When is it particular common to use merchandising?
A
1.) Before a national holiday
2
Q
List 4 examples of merchandise !
A
BBBU
- ) branded ice buckets
- ) branded glasses
- ) branded corkscrews
- ) umbrellas
3
Q
Name the main advantage of using merchandise!
A
Increasing the brand awareness = many people see the item
