12.5.2.6. Websites - Promotion Away from point of sale / devising the marketing strategy

Question 1

List 8 important facts of how a website should be & how it could be built and runned!

Answer 1

1. ) Has to be attractive
2. ) Easy to navigate
3. ) Consistent with marketing strategy
4. ) Include information, photos and videos
5. ) Alcohol websites = for people at leagal age
6. ) Easy and fast to find (first google pages)
7. ) Build the own website
8. ) Employ consultants for creating a website

Question 2

List 9 advantages & 6 disadvantages of an own website!

Answer 2

Advantages:
1.)	Wide range of people
= information for low- and high involvment consumers
2.)	Different types of consumers
3.)	New markets
4.)	Great deal of information
5.)	Tell the story of wine
6.)	Incorporate online shop
7.)	showing events information
8.)	Offer food & wine suggestions
9.)	Possible to build the own webpage
= cheap !

Disadvantages:

1. ) Own build websites = looking similar
2. ) Own build website = could be slow and crush down
3. ) Demanding internet users = slow/crush page
4. ) Consultants are expensive
5. ) Expensive search engine optimization
6. ) Age of website visitors (alcohol)