Rebranding Flashcards

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1
Q

What is rebranding

A

Way or ways in which a place is re-developed and marketed that it gains new identity

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2
Q

What is the goal from rebranding

A

To attract new investors and visitors

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3
Q

What might re-branding involve

A

Re-imaging

Regeneration

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4
Q

What is re-imaging

A

Remodelling of areas to counter negative perceptions and provide post industrial functions

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5
Q

What are some post industrial functions

A

Retailing
Leisure
Tourism

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6
Q

How was Hereford rebranded

A

Image of the Herefordshire bull

Word play using “Here” part of herefordshire

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7
Q

How was the custard factory rebranded

A

Used yellow for the website
Created own font Digbeth sands
Custard Tv- youtube channel unsuccessful

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8
Q

What was important about digbeth in the past

A

The area was historically Birmingham’s key manufacturing hub since the Middle Ages, and played a key role in the city’s industrial revolution in the 18th

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9
Q

Where is the Brontë country

A

Yorkshire

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10
Q

How is the bronte country successful

A

Literary past of the bronte sisters renamed the area after them
Gives tours around the area following the lives of the family
Makes people go around the area spending money

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