Rebranding Flashcards
What is rebranding
Way or ways in which a place is re-developed and marketed that it gains new identity
What is the goal from rebranding
To attract new investors and visitors
What might re-branding involve
Re-imaging
Regeneration
What is re-imaging
Remodelling of areas to counter negative perceptions and provide post industrial functions
What are some post industrial functions
Retailing
Leisure
Tourism
How was Hereford rebranded
Image of the Herefordshire bull
Word play using “Here” part of herefordshire
How was the custard factory rebranded
Used yellow for the website
Created own font Digbeth sands
Custard Tv- youtube channel unsuccessful
What was important about digbeth in the past
The area was historically Birmingham’s key manufacturing hub since the Middle Ages, and played a key role in the city’s industrial revolution in the 18th
Where is the Brontë country
Yorkshire
How is the bronte country successful
Literary past of the bronte sisters renamed the area after them
Gives tours around the area following the lives of the family
Makes people go around the area spending money