Global Culture Flashcards
What is culture?
The ideas, customs, and social behaviour of a particular people or society
How is language a cultural trait?
A system of communication used by a particular country or community
How are values a cultural trait?
Things you believe are important in the way you live and work. They define your priorities.
What are accepted norms?
The accepted standards of behaviour within a social group. Rules and expectations are socially enforced
What are traditions?
The handing down of information or beliefs from one generation to another
What are religion and beliefs? (culture)
A system of faith and worship it determines world views, behaviours, practices and morals
How are arts and symbols a cultural trait?
The branches of creativity. Often expressive and celebratory
What is an examples of the cultural trait of values?
Respect, passion, optimism
What are some examples of cultural trait accepted norms?
Monogamous marriage, honesty, do not cheat
What are some examples of the cultural trait traditions?
Christmas, superstitions such as saluting solo magpies
What are some examples of cultural trait language?
Gestures, symbols, speaking, hieroglyphs
What are some examples of the cultural trait religions and beliefs?
Catholic Church against abortion
What are some examples of cultural trait art and symbols?
Film and music 
What is the spread of culture known as?
Known as cultural diffusion
What is Americanisation/westernisation?
It is argued that the USA and western nations have used their soft power to change the culture of other nations/areas
How do you TNCs promote Westernise culture?
TNCs may create a culture that the physical environment must be exploited for its natural resources to create wealth
Spread westernise diet i.e, McDonald’s
Workers wear uniform undermines community
How Do media such as Disney promote Americanisation?
Spread of American dream/ideals
How do migrants influence culture
They bring their own culture to the house country they adopt and also give their beliefs to the locals
How does tourism influence culture
When places have frequent tourism they are that way of life to be more appealing to tourists to allow for them to make money
How does the WTO/IMF/WB influence culture
Founders of American ideals so going to be the American way
Output western/American aid
What is cultural imperialism?
The imposition of one culture onto another
What is a current example of cultural imperialism?
“Western” culture is being exported to the rest of the world
What are some aspects of Americanisation?
Consumer values
The English language
Christianity
Western dress
Food
Art
What area is our case study for cultural imperialism?
Nigeria
What are the reasons for cultural exchange?
Economic change
Nigeria deregulated foreign investment (allowed free trade)
When did Nigeria deregulate foreign investment?
1987
What did the deregulation of foreign investment in Nigeria cause?
Allowed more TNC’s into the country and more international trade
How has the English language affected Nigeria?
The dominance of the English language has put the indigenous languages under threat
What has happened to Nigeria music because of cultural imperialism?
Has been neutralised with western music
How has western music changed Nigeria music?
Now sung in English
Pop band
Swearing
Western clothing
Music videos
How has cultural imperialism led to a change in gender roles in Nigeria?
Men and women expected to find work outside the home
How have Nigeria people been economically affected by cultural imperialism?
Culture of borrowing money has emerged
How has education in Nigeria been affected by cultural imperialism?
Now have to pay school fees due to privatisation of education
How has the importing of American rice affected Nigeria?
Nigerians prefer American over local rice causing local rice production to reduce causing farmers livelihoods and traditional ways of life destroyed
How have settlement patterns been affected in Nigeria due to cultural imperialism?
Traditional villages divided into three age ranges for work within the village with many leaving for cities
