Chapter 13 (Terminology) Flashcards
People contracted to do work or provide services for a company as a nonemployee; the company is not required to provide benefits.
Independent contractor
A nutrition coach who works for themselves
freelance nutrition coach
A style of coaching conducted via live web- based video conferencing, online materials, and emails to remove the obstacle of proximity; also refers to online written and prerecorded video coaching services.
virtual coaching services
Employer programs that support employee well-being, health, and satisfaction by creating a culture of health and wellness.
corporate wellness
Outlines the structure, marketing, and growth of a new business.
business plan
A US government agency established in 1953 to promote economic growth by counseling small businesses on start-up advice, financial advice, and tips to grow an existing business.
small business administration
A formal summary of the values and goals of a company or individual.
mission statement
A qualitative and quantitative assessment of a business market that examines product and service volume, buying patterns, regulations, and business competition.
market analysis
The particular group(s) of consumers that a product or service targets.
target market
A corporate structure in the US that limits the liability
of the owner; it combines aspects of corporations and sole proprietorships.
limited liability company
The steps a customer goes through when considering, buying, and using a product or service; this includes awareness, engagement, evaluation, purchase, experience, and bonding and advocacy.
customer life cycle
A marketing statement that demands an immediate response from the recipient—for instance, “Click here to learn more.”
calls to action
A social media tag users can create to help others find messages and posts with a specific theme or content.
hashtags
