Chapter 13 (facts)

Question 1

What four skills apply to all nutrition coaches?

Answer 1

client life cycle
marketing
social media
training styles

Question 2

Four styles of nutrition coaching:

Answer 2

corporate wellness
group
in-person
virtual

Question 3

A coach may instruct groups in which three basics?

Answer 3

basics of nutrition
calculating and counting calories
making good food choices

Question 4

A nutrition coach can reach clients globally using which three things?

Answer 4

nutrition applications
social media platforms
a website

Question 5

Online coaching usually involves using (4):

Answer 5

emails
chat forums
live online interactions
videos

Question 6

Corporate wellness programs offer perks like (4):

Answer 6

1. financial rebates or incentives.
2. free or reduced- cost gym memberships
3. health care professional referral programs
4. nutrition services

Question 7

Research has shown that companies with corporate wellness programs see real results: ___percent more employees self-report exercise, and more than ___percent more employees actively manage their weight and diet.

Answer 7

8,13

Question 8

Planning is an important stage in the process of starting a small business. It includes (3):

Answer 8

1. accessing funding
2. available market
3. learning about competing businesses

Question 9

According to the SBA, there are two types of business plans:

Answer 9

traditional and lean

Question 10

The ____________business plan is detailed, time consuming, and useful for any new business owner looking to secure funding. It should provide detailed information about growth and financial projections so that investors or banks can make decisions about funding.

Answer 10

traditional

Question 11

A ______ business plan is shorter and contains less detail. It is generally used internally for planning and is not shared externally with investors.

Answer 11

lean

Question 12

Two hallmarks of modern marketing:

Answer 12

websites and social media

Question 13

Key for consistent marketing and branding:

Answer 13

a focused business message

Question 14

Business profiles and marketing materials must include frequent engagement through (5):

Answer 14

blogs
calls to action
informative posts
photos
teaser articles

Question 15

Researching the competition is essential for:

Answer 15

planning and marketing.

Question 16

What does SWOT stand for?

Answer 16

strengths, weaknesses, opportunities, threats

Question 17

Often a quick response someone gives when asked why they are interested in working with a nutrition coach.

Answer 17

superficial need

Question 18

Comes from asking questions that require more than just “yes” and “no” answers and by listening thoughtfully to the responses.

Answer 18

true need

Question 19

A client’s needs can change throughout their customer life cycle, which is why it is important for a coach to (3):

Answer 19

keep offering relevant services
maintain a good relationship
understand their changing needs

Question 20

Understanding the timeline means the coach can offer a reasonable contract for:

Answer 20

long-term coaching.

Question 21

A quick 15 to 30 second rundown of a product or service

Answer 21

elevator pitch

Question 22

Marketing materials and posts using client testimonials and stories should be (4):

Answer 22

colorful
engaging
informative
positive

Question 23

Some common mistakes that new business owners make:

Answer 23

1. Assuming all clients have adequate tech skills
2. Assuming everything should be done virtually
3. Failing to check with clients
4. Failing to maintain professional boundaries
5. Failing to stay organized
6. Failing to track client information
7. Not asking the right questions during the customer life cycle
8. Not targeting a specific demographic
9. Overwhelming clients with too much information

Question 24

Check-ins are great opportunities to (3):

Answer 24

ask for referrals
build relationships
sell additional services

Question 25

Two skills that every successful nutrition coach possesses.

Answer 25

organization and punctuality