Chapter 13 (facts) Flashcards
What four skills apply to all nutrition coaches?
client life cycle
marketing
social media
training styles
Four styles of nutrition coaching:
corporate wellness
group
in-person
virtual
A coach may instruct groups in which three basics?
basics of nutrition
calculating and counting calories
making good food choices
A nutrition coach can reach clients globally using which three things?
nutrition applications
social media platforms
a website
Online coaching usually involves using (4):
emails
chat forums
live online interactions
videos
Corporate wellness programs offer perks like (4):
- financial rebates or incentives.
- free or reduced- cost gym memberships
- health care professional referral programs
- nutrition services
Research has shown that companies with corporate wellness programs see real results: ___percent more employees self-report exercise, and more than ___percent more employees actively manage their weight and diet.
8,13
Planning is an important stage in the process of starting a small business. It includes (3):
- accessing funding
- available market
- learning about competing businesses
According to the SBA, there are two types of business plans:
traditional and lean
The ____________business plan is detailed, time consuming, and useful for any new business owner looking to secure funding. It should provide detailed information about growth and financial projections so that investors or banks can make decisions about funding.
traditional
A ______ business plan is shorter and contains less detail. It is generally used internally for planning and is not shared externally with investors.
lean
Two hallmarks of modern marketing:
websites and social media
Key for consistent marketing and branding:
a focused business message
Business profiles and marketing materials must include frequent engagement through (5):
blogs
calls to action
informative posts
photos
teaser articles
Researching the competition is essential for:
planning and marketing.
What does SWOT stand for?
strengths, weaknesses, opportunities, threats
Often a quick response someone gives when asked why they are interested in working with a nutrition coach.
superficial need
Comes from asking questions that require more than just “yes” and “no” answers and by listening thoughtfully to the responses.
true need
A client’s needs can change throughout their customer life cycle, which is why it is important for a coach to (3):
keep offering relevant services
maintain a good relationship
understand their changing needs
Understanding the timeline means the coach can offer a reasonable contract for:
long-term coaching.
A quick 15 to 30 second rundown of a product or service
elevator pitch
Marketing materials and posts using client testimonials and stories should be (4):
colorful
engaging
informative
positive
Some common mistakes that new business owners make:
- Assuming all clients have adequate tech skills
- Assuming everything should be done virtually
- Failing to check with clients
- Failing to maintain professional boundaries
- Failing to stay organized
- Failing to track client information
- Not asking the right questions during the customer life cycle
- Not targeting a specific demographic
- Overwhelming clients with too much information
Check-ins are great opportunities to (3):
ask for referrals
build relationships
sell additional services
