relationships: parasocial ao1

Question 1

what is a parasocial relationship

Answer 1

• usually occurs with a celebrity however one important element is missing - reciprocity
• one sided
• fan knows all ab the celeb but celeb doesnt know of their existence
• parasocial relationships could occur with teams, fictional characters, brands or organisations

Question 2

what scale was used by who to identify the 3 levels of parasocial relationship

Answer 2

CAS - celebrity attitude scale used by maltby et al 2006 to asses 3 levels of parasocial relationships

Question 3

3 levels of parasocial relationships

Answer 3

(least intense)
- entertainment social
- intense personal
- borderline pathological
(most intense)

Question 4

what is the entertainment social stage

Answer 4

• least intense level of worship, celebs are sources of entertainment
  and fuel for social interaction