relationships: parasocial ao1 Flashcards
1
Q
what is a parasocial relationship
A
- usually occurs with a celebrity however one important element is missing - reciprocity
- one sided
- fan knows all ab the celeb but celeb doesnt know of their existence
- parasocial relationships could occur with teams, fictional characters, brands or organisations
2
Q
what scale was used by who to identify the 3 levels of parasocial relationship
A
CAS - celebrity attitude scale used by maltby et al 2006 to asses 3 levels of parasocial relationships
3
Q
3 levels of parasocial relationships
A
(least intense)
- entertainment social
- intense personal
- borderline pathological
(most intense)
4
Q
what is the entertainment social stage
A
- least intense level of worship, celebs are sources of entertainment
and fuel for social interaction