conformity types and explanations ao1 Flashcards
define conformity
a change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people
3 types of conformity
compliance
internalisation
identification
define compliance
shallowest level of conformity
a person changes their public behaviour, the way they act but not their private beliefs
define identification
moderate level of conformity
conform to the behaviours and opinions of the group because there is something about that group that we value
define internalisation
deepest and most permanent level of conformity
person changes both public and private regardless of whether the group is there or not
2 explanations of conformity
normative social influence
informational social influence
describe normative social influence
- what types of conformity associated with it?
- when this occurs who is someone with
- what kind of process
when a person conforms to be accepted into a group. conforms because its socially rewarding/avoid social rejection.
- associated with compliance and identification
- occurs when with strangers pr close friends and is an emotional process
describe informational social influence
-what types of conformity associated with it?
- when this occurs who is someone with
- what kind of process
when a person conforms to gain knowledge or because they believe that someone else is right.
change in belief is bc they genuinely believe it’s right
- associated with internalisation
- occurs in the presence of experts when task is difficult
- a cognitive process