Monitoring & Evaluating Customer Care - Membership Groups

Question 1

What is a Membership Group?

Answer 1

• Membership groups usually grow out of some kind of brand loyalty.

Question 2

What is a advantage of a Membership Group?

Answer 2

• They are more likely to provide detailed feedback as they are loyal to the brand and want to do what they can to make it even better.

Question 3

What is a disadvantage of a Membership Group?

Answer 3

• As the customer chose themselves to be part of the membership group, their feedback is likely to be biased as they already love the product/service.