GENDER : INFLUENCE OF CULTURE AND MEDIA ON GENDER ROLES Flashcards

1
Q

CROSS CULUTURAL RESEARCH IS NOTED FOR ITS VALUABLE CONTRIBUTION TO

A

nature nurture debate in gender

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2
Q

from cross cultral research if a particular gender role behaviour appears to be consiten across dff cultures what might we conclude

A

this behaviour reps an innate, biological difference between males and females

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3
Q

from cross cultural research if we find some gender role behaviours are culturally spcific what might we assume

A

influence of shared norms and socialisatin is descive ( the reason (As suggested by SLT))

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4
Q

WHAT SIDE OF NURTURE NATURE DEBATE’S CULTURALLY DIFFERENT

A

NURTURE

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5
Q

Describe the earliest cross-cultural studies of gender roles

3 marks
who what where

A

carried by Margaret mead

of cultural groups

in Papa New Guinea

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6
Q

describe the arapesh people in meads study

and what was this similar to

A

gentle and responsive

similar ot stereotype of femininty in industrialised societies

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7
Q

describe the mundugumor people in meads study

and what was this similar to

A

aggressive and hostile

similar to stereotype of masculinity in industrialsied societies

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8
Q

describe how the tchambuli women and men were in meads study

and copmare their behaviour to industrialised societies

A

women - dominant and organised village life

men - passive and considered to be decorative

these behaviours were the reverse of steroetypes in indsutriaslised societies

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9
Q

overall what does mead’s study suggest

A

there may not be a direct biological relationship between sex and gender

and gender roels may be culturally determined

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10
Q

in her later work what did mead concede

A

she underestimated the universal nature of many gender typical behaviours

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11
Q

she conceded xyz but what did she go onto argue

A

extent to which innate behaviours are expressed is largely the result of cultural norms

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12
Q

what side of natrue nurture debate does culture simlarities side with

A

nature

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13
Q

true or false there are many cross cultural similarities in gender roles

A

T

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14
Q

What did david buss 1995 find

A

consistent patterns in mate preference (a kind of gender role behaviour) in 37 coutnries across all countries

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15
Q

what were the mate preferences buss found

men and women …

A

women - sought men who could offer wealth and resources

men - sought youjh and physical attractiveness

in potential partners

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16
Q

what did munrie and munroe study reveal

A

im most societies the division of labour is organised along gender lines

(men typically breadwinners
women often nurturers)

17
Q

what do the media provide

A

role models with whom children may identify and want to imitate

18
Q

children are more likely to selct role models who are

3 marks

A

same gender

engage in steroetypically gender - appropriate behaviour

(as this is more liekly tobe reinforced)

19
Q

there is clear evidence the media provide what kind of gender sterotypes

A

clear gender stereotypes

that are quite rigid

20
Q

give examples of the clear and quite rigid sterotypes the media provide that was studied by Bussey and Bandura

3 for each gender

A

men - independent, ambitious, advice givers

women - dependent, unambitious , advice seekers

21
Q

what did a study of tv ads by furnham and Farragher (2000) find

men and women

A

men more liekly to be shown in autonomus roles withn professional contexts

whereas

women often seen occupying familial roles within domestic settings

22
Q

overall what do the studies of media’s influence on gender show

A

media play a role in reinforcing widespread social sterotypes concerning gender appropriate behaviour

23
Q

the media does more than confirm gender typical behavour , it also may give info to men and women in terms of

A

likely success, or otherwise, of adopting these behaviours

24
Q

what does seeing otehr people perform gender appropriate behaviours do to a childs belief

A

increases the childs belief theyre capable of carrying out such behaviours in the future

25
what did bandura refer to the idea of seeing other perform gender appropriate behaviours increases the childs belief theyre capable of carrying out such behaviours in the future
self efficacy
26
what did mitra et al 2019 study do
analysed attitudes of people in India who had watched a program dsigned to challenge deep rooted gender stereotypes
27
what was the programme in mitra's study how long did it run for
detective drama ran for 78 episodes
28
what was the result of mitra study (effect on girls)
girls who watched the programme were more likely to see themselves as capable of working outside the home than non viewers
29
what can we conclude/suggest from mitras study (effect on girls)
suggests their self efficacy had changed as a result of media influence
30
LIMITATION - CULTURE - IMPOSED ETIC
P: One limitation of MEAD'S research into the impact of CULTURE on gender roles is IMPOSED ETIC E: This is due to the fact that she was a WESTERN RESEARCHER studying an INDIGENOUS POPULATION , there is a danger that she IMPOSED her own CULTURAL INTERESTS and understanding on the PEOPLE she was STUDYING E: Furthermore, she used WESTERN METHODS of STUDY, which are assumed to be UNIVERSAL, however they may be MEANINGLESS when transferred to OTHER CULTURES L: This makes if DIFFICULT to GENERALISE her conclusions about CULTURE as a cause of UNIVERSAL GENDER What were her methods?
31
LIMITATION - LACKS TEMPORAL VALIDITY ask miss woodburn
- Globalisation may be lessening the cultural differences in gender role behaviour as Western values start to filter through to non-Western cultures. - There has also been a global reduction in the differences between masculine and feminine gender roles, implying that socialisation does play a part in gender role development. - THIS IS A [RPBLEM BECAUSE suggests that MEADS research into gender role differences across cultures may no longer be valid.
32
LIMITATION - MEDIA - CORRELATIONAL
P: One limitation of research useD to support the ROLE of MEDIA on GENDER ROLES is that it is CORRELATIONAL E: It may be that the MEDIA is the cause of NORMS by depicting MEN and WOMEN in PARTICULAR WAYS E: However, it's possible that the MEDIA OUTPUT reflects PREVAILING SOCIAL NORMS about gender L: Because they correlate in these ways it REDUCES the INTERNAL VALIDITY of conclusions of the MEDIA'S ROLE in gender as CAUSE and EFFECT can't be ESTABLISHED
33
STRENGTH - culture and emdia help anture and nurture ICL SLIGHTLY WEIRD
P: A further strength of research into CULTURE and MEDIA is contribution to our understanding of the NATURE - NURTURE DEBATE E: The fact that CULTURAL DIFFERENCES in gender have been shown and the men and women are STILL PRESENTED in DIFFERENT WAYS in adverts suggests it has a POWERFUL EFFECT on GENDER E: However, it becomes very difficult to DETERMINE where NATURE stops and NURTURE begins, because as soon as CHILDREN are BORN their SOCIALISATION into a PARTICULAR SOCIETY starts L: It is likely there is a CONSTANT and COPMLEX INTERACTION of both INFLUENCES, and that each INFLUENCES the other in the DEVELOPMENT of GENDER ROLES
34
strength - APPLICATION
P: One strength of RESEARCH into the IMPACT of media on GENDER is that it can be used to help COUNTER GENDER STEREOTYPES E: For example, in recent DISNEY MOVIES such as BRAVE and FROZEN, females are presented in NON STEREOTYPICAL roles such as STRONG LEADERS E: PINGREE(1978) found that adverts with women in NON STEREOTYPICAL ROLES reduced STEREOTYPING in YOUNG GIRLS L: This reinforces the claim that ADVERTS and FILMS REITERATE the impact that the media has on the ONSET of GENDER
35
In several cultures what is the term third gender is variously applied to individuasl that...
fall outside strict classification of man or woman
36
5 million in in india and pakistan are who live s transgenders are referred to as
hijras
37
hijras are recognised as having what on passports
legal identities
38
what are the fafine of samoa
biological males who adopt traditional gender role of women and are known for their hard work in a domestic context and dedication to the family
39
although fafafine may have sexual relations with non fafafine men theyre not considered .... and why not
gay no label exists