Questionnaire Design Flashcards
1
Q
Strengths of a questionnaire
A
shows what people think and feel
easily replicated
respondents feel anonymous
2
Q
Weakness of a questionnaire
A
social desirability bias
possible biased sample
3
Q
Strengths of closed-ended questions
A
quantitative
easily to analyse (draw simple conclusion)
answers more objective (interpreted same way by different researcher)
4
Q
Weakness of closed-ended questions
A
lack validity, cannot express own feelings
oversimplifies reality
5
Q
Strengths of open-ended questions
A
rich detail of behaviour
unexpected results (doesn’t close off unusual answers)
6
Q
Weakness of open-ended questions
A
harder to draw conclusions
interpretation is subjective
7
Q
Ranked scale strengths
A
objective
quantitative data
8
Q
weaknesses of the ranked scale
A
response set
social desirability bias
