The Power of Smells Flashcards

1
Q

Odorant

A

Odorant, an unusual word for sth that smells.
Deodorant is sth that we buy to cover up what we think of as unpleasant natural smell of our body.

Roja Dove: “When we smell that odorant again it’s like a trigger or catalyst, that will receive the original associational memory.”

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2
Q

Catalyst == Trigger

A

Catalyst, sth that can make sth else happen.
(n.)Refers to sth that causes a particular response.

He was the catalyst in the native uprising.
The bombing was the catalyst for war.

How much is the perfume industry in the UK worth each year?
1.3 billion pound
Yes, & perfumes are big business.
Someone who smells smells for living.
The smells we experience when we are very young can have a big psychological impact on us even later in life.

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3
Q

Give Off

A

The phrasal verb give off is often used to describe sth that we broadcast about ourselves without saying anything.

The idea of the message you give off with scent I think can’t be underestimated.
I certainly wouldn’t want to mess with You, judging by the messages you’re giving off.

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4
Q

Underestimate

A

If You underestimate sth, you don’t give it as much importance as it should have,

You don’t take it seriously enough.
Ah, don’t underestimate the scent of my aftershave!

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5
Q

Not to be Messed with

A

Not to mess with someone, someone to be taken seriously, & someone You don’t wanna try & trick.

I certainly wouldn’t wanna mess with You!
My suggestion would be to look for very very woody-mossy structured scent called chypres.
If the message you want to put across is that you are someone no to be messed with … .

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