Being a beauty influencer Flashcards
influencer
someone who is paid by a company to promote its brand on social media, encouraging other people to buy their products.
In the UK there’s a well-known children’s game called, Happy Families. Players have to collect all the cards belonging to one family - there’s a butcher, a baker, a carpenter, a doctor, and a tailor - some of the traditional jobs that people in the UK have been doing for centuries.
One of the most unusual of these new digital jobs is the influencer; we’ll meet two beauty influencers from different parts of the world:
dos and don’ts
rules about how people should and should not behave in a certain situation.
So, I did a make-up dos and don’ts video in 2017. I had seen a couple of people doing it prior to that but then, you know, I kind of did it in a way that was a bit funny, maybe cracked a couple of jokes around the ways …
YouTube make-up tutorials are very modern, but make-up has been around for a long time. So, when was lipstick first used?Was it:
a) around 3000 years ago by the ancient Celts?
b) around 4000 years ago by the ancient Egyptians? or
c) around 5000 years ago by the ancient Sumerians?
crack a joke
tell a joke.
So, I did a make-up dos and don’ts video in 2017. I had seen a couple of people doing it prior to that but then, you know, I kind of did it in a way that was a bit funny, maybe cracked a couple of jokes around the ways - or maybe not so great ways - some people were doing things at the time and that video just took off.
took off
suddenly started to be successful or popular.
So, I did a make-up dos and don’ts video in 2017. I had seen a couple of people doing it prior to that but then, you know, I kind of did it in a way that was a bit funny, maybe cracked a couple of jokes around the ways - or maybe not so great ways - some people were doing things at the time and that video just took off.
intrigued
very interested in someone, often because of an unusual or unexpected quality.
If you’re intrigued, you are very interested in someone, often because of something unusual or unexpected about them.
Well, people are very intrigued about your personal life as a blogger – that’s a given, but you need to have strong boundaries. I do fear about my family and friends. You actually have to ask people if they are comfortable being on your platform or not.
a given
some detail or fact that is considered as true or real.
Well, people are very intrigued about your personal life as a blogger – that’s a given, but you need to have strong boundaries. I do fear about my family and friends. You actually have to ask people if they are comfortable being on your platform or not.
For example, you could say, ‘it’s a given that there will be champagne at a typical British wedding’, meaning, it’s certain - it’s a fact – there will be champagne.
But just because her followers’ interest in her life is a given, that doesn’t mean Rammal shares everything with them. She has to set boundaries.