The future of food Flashcards

1
Q

a futurologist

A

a person who studies and predicts how we will live in the future.

have you considered the future of food much? She is a futurologist. A futurologist is someone who studies and predicts the way we will be living in the future. Her particular area of expertise is the subject of food.
As a food futurologist, I think about not just what we’re going to be eating in the future but why. Why that thing, why that trend,

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2
Q

a trend

A

a way to refer to something that is popular now or that is becoming popular.

As a food futurologist, I think about not just what we’re going to be eating in the future but why. Why that thing, why that trend, why will people suddenly latch onto that food, …

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3
Q

to latch onto

A

become very interested in.
So if you latch onto a particular food trend, you start to follow that trend, you might start eating that particular diet.

She also looks at why people latch onto particular trends.
why that trend, why will people suddenly latch onto that food, that way of eating that food at that particular time? And when I work for large companies, that’s what they want to know.

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4
Q

a hunch

A

a feeling you have based on your knowledge and experience that something might be true even though you don’t have any real evidence.

why will people suddenly latch onto that food, that way of eating that food at that particular time? And when I work for large companies, that’s what they want to know. There is an element of a hunch. And then proving or disproving that hunch.

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5
Q

ingesting

A

taking into your body, i.e. eating and drinking.

Food business of course has different restrictions around it because it’s about safety, we’re ingesting that.
Because we are ingesting food, which is a way of saying we are putting it into our bodies, it has to be safe.

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6
Q

stringent

A

strict, strong.

Also check: Constrain rules

Food business of course has different restrictions around it because it’s about safety, we’re ingesting that. The supply chain and the labelling laws are very stringent especially in this country so it takes longer to get an ide­a from just a concept that’s discussed around a table to an actual production facility, labelled, branded, tested, marketed and put on the shelves.
In the UK she mentions that the food safety laws are very stringent. This means that the laws are very tough, very strict.

a stringent rule is a very strict rule, a tough rule or law which in connection to food is designed to make sure it is safe and of a suitable quality.

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