Business Ch 6

Question 1

What are the 6 elements of a brand?

Answer 1

Mission and Values
Name
Logo
Tagline
Visual Design
Tone of Voice

Question 2

What is a brand? Include the definition and the statements about a brand.

Answer 2

name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers
A brand is the ultimate experience that you are creating for your potential customers
A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services.
A brand communicates the vision of the company
A brand clarifies what a company stands for and why
The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.

Question 3

What is involved in the process of branding?

Answer 3

process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services

Question 4

What are the 5 benefits of branding?

Answer 4

Influencing purchasing decisions
Creates an identity for your business
Helps customers remember your business
Boosts advertising and marketing
Builds employee support

Question 5

What are the 6 steps to creating a brand?

Answer 5

Determine your target audience
Establish your mission statement
Define your values, features, and benefits
Create your visual assets
Find your brand voice
Market your brand

Question 6

What is the equation for your personal brand?

Answer 6

How you look + how you speak = personal brand

Question 7

What is a digital footprint?

Answer 7

trail of data you create while using the Internet. It includes the websites you visit, emails you send, and information you submit to online services.
Your digital footprint is a HUGE factor in creating your personal brand. Every post you make, every
status you update, every picture you share contributes to it. Whether you like it or not, the digital footprint you’re leaving across the Internet IS your personal
brand.

Question 8

What are the 5 steps to creating an awesome personal brand?

Answer 8

Be aware of your digital footprint.
Be careful about what you post/share/text on social media and through electronic devices.
Be proactive about sharing accomplishments.
Pay attention to details
Associate with other strong brands (AKA good friends)