3.1.4 Media & Addiction evaluation Flashcards
majority of research on media and addiction is what?
correlational
what is a weakness of a lot of research on media and addiction being correlational?
we can’t establish a cause and effect relationship
Pechmann & Shih used a lab experiment to assess what?
the effect of smoking portrayal in film on attitudes towards smoking
what experimental design did Pechmann and Shih use in investigating smoking portrayal and attitudes?
independent measures on 2 groups
(Pechmann & Shih) what did the control group watch?
a film with its smoking scenes cut
(Pechmann & Shih) what did the experimental group watch?
an uncut version of the film, with smoking scenes
(Pechmann & Shih) found the experimental group what sort of attitude toward smoking in comparison to controls?
more positive attitude
Pechmann & Shih’s research provides evidence for what?
SLT, media and addiction
what does Pechmann & Shih’s research not show?
media influences people to engage in addictive behaviour
it only shows people’s attitudes change
research into the role of media and addiction lacks population validity, what does this mean and why?
the sample is unrepresentative of the entire population
much research focuses on teens/ students
Jamieson & Romer looked at trends in tobacco use on TV and smoking rates in the US population, who did their research include?
adults
Jamieson & Romer found a what?
clear correlation between tobacco use on TV & adult cigarette consumption
Jamieson & Romer controlled factors such as what?
cigarette price
Jamieson & Romer suggested tobacco use on Tv may trigger what?
relapse
by providing a cue to start smoking
when asking teenagers about the media what do they say they are not?
passive respondents who have no choice in their desicions
Atkinson et al interviewed adolescents who were keep to point out images of celebrities drinking was not what?
a major influence on their own behaviour
Atkinson et al found adolescents were more likely to say who played more of a role in their drinking behaviour?
their peers
adolescents may be unaware of what?
the extent of the effect the media can have on their behaviour
the media can have positive effects and may contribute to what?
the reduction of addictive behaviours
giving all films containing smoking a 15 certificate is estimated to decrease the number of teen smokers by what?
18%
many aspects of the media report the negative aspects of addictive behaviour such as what?
deaths e.g. Amy Winehouse
Boyd pointed out negative consequences of addiction shown in film, this may act as what sort of punishment?
vicarious punishment discouraging people from engaging in these behaviours
