1.4.4 Evaluation Of Loftus And Palmer Study (co) Flashcards
One strength of the methodology was its high level of control, what was the methods of the study?
Lab experiments
What do the experiments involve? (Control -methodology)
The researcher manipulating the IV and measuring its effect of the DV in an artificial environment contrived by the researcher
What are the strengths of controlled research? (Control -methodology)
The researcher has strict control over EVs and CVs
Control allows it to be repeated
If findings are consistent a cause and effect relationship can be established
Another weakness of the methodology is that it isnt high in ecological validity what does this mean?
The situation and subjects responded are not accurate representation of real life
Why does the methodology lack ecological validity?
It is an artificial setting they are shown a video rather than witnessing a real life crash
Why is it a weakness that it is low in ecological validity?
Doesn’t give a true picture of real life
Why is it a strength of the methodology that the sample was large?
More likely to be representative (150)
Why is it a strength of the methodology that an independent measures design was used?
Each participant participates in one condition reducing order effects and demand characteristics
Why is it a weakness of the methodology that an independent measures design was used?
Individual differences may influence findings
What does alternative evidence allow us to do?
Evaluate findings and conclusions of research and consider how reliable they are
what did Loftus and zanni’s a/the research involve?
Showing car accident footage
One group asked “did you see A broken headlight?” Other asked “did you see THE broken headlight?”
In loftus and Zanni’s research what percentage of each group reported seeing a broken headlight?
A group - 7%
The group - 17%
Does loftus and Zanni’s research support or contradict loftus and palmers?
Support
How does loftus and Zanni’s research support loftus and palmers?
It shows a change in a single word can alter memory
What did loftus’ red purse study involve?
A woman having a bright red purse being stolen, then asking observers if they saw the brown purse being stolen