3.1.4 Media & Addiction

Question 1

How does bandura’s SLT apply to the media and celebrities?

Answer 1

See them engaging in addictive behaviour and being rewarded or view them as a model you are likely to imitate their behaviour

Question 2

Lyons et al found alcohol use was seen in what percent of popular uk film?

Answer 2

86%

Question 3

Glantz et al said the no. of smokers has decreased and awareness has increased but what has happened to the amount of smoking in film?

Answer 3

Remained constant since the 50s

Question 4

Hazar said on top grossing films stars smoke how much more than the norm?

Answer 4

Three times more

Question 5

What sort of addictive behaviours are common in tv?

Answer 5

Smoking

Drinking

Question 6

What did cumberbatch conduct?

Answer 6

Content analysis of 256 episodes of top 10 to shows watched by 10-15 yr olds

Question 7

Cumberbatch - what percent of programmes contained reference to alcohol, smoking or drugs?

Answer 7

96%

Question 8

Cumberbatch- alcohol was portrayed in what percent of programmes?

Answer 8

93%

Question 9

Cumberbatch- Smoking was portrayed in what percent of programmes?

Answer 9

62%

Question 10

Cumberbatch- drug use was portrayed in what percent of programmes?

Answer 10

21%

Question 11

The no. Of drug references in rap music has increased by what? (Herd)

Answer 11

58% in 18 years

Question 12

Primack et al carried out a content analysis on how many songs?

Answer 12

279 from 5 genres

Question 13

Primack - on average how many songs referenced substance abuse?

Answer 13

1 in 3

Question 14

Primack - which genre referenced substance abuse least?

Answer 14

Pop - 9%

Question 15

Primack- which genre referenced substance abuse most?

Answer 15

Rap - 77%

Question 16

Addictive behaviours are seen frequently in media and are often presented in what light?

Answer 16

Positive

Question 17

Positive portrayal of addiction in the media can provide what?

Answer 17

Vicarious reinforcement

Question 18

Gunasekera reviewed 87 most popular films from the last 20 years finding what?

Answer 18

Alcohol and smoking frequently shown without negative consequences

Question 19

Sulkenen analysed 140 scenes from 47 films finding what? Give an example

Answer 19

Addictive behaviour presented in positive light

E.g human traffic film - drug use shown as enjoyable and way of solving relationship issues

Question 20

Wellman reviewed studies looking at how cigarette advertising and use in films affected what?

Answer 20

Children’s attitudes toward smoking and their smoking habits

Question 21

Wellman - what effect did exposure to marketing and media promoting smoking have on children?

Answer 21

Increased positive attitudes

Doubles chances of starting to smoke

Question 22

Derevensky found teens who already gambled were more likely to be influenced by what?

Answer 22

Adverts portraying gambling as glamorous, social and easy to win

Question 23

Waylen found teens who saw the most films depicting smoking were what percent more likely to have tried smoking?

Answer 23

73%

Question 24

Waylen found teens who saw the most films depicting smoking were what percent more likely to be a current smoker?

Answer 24

50%

Question 25

Waylen - even when Evs like personality were controlled, teens seeing more films with smoking were what percent more likely to have tried it?

Answer 25

32%