2.2.3 Analyses (content, correlational) (Non experimental)

Question 1

what is a content analysis?

Answer 1

a method for producing quantitative data from qualitative material

Question 2

what is a content analysis used for?

Answer 2

analysing and assessing the content of communication

Question 3

what sort of communications can a content analysis be used on?

Answer 3

newspapers
music videos
tv/film
social media

Question 4

what are the steps of a content analysis?

Answer 4

1. choose type of media
2. Develop research and null hypothesis
3. Devise coding units
4. Tally content with coding units
5. Themed and draw conclusions

Question 5

What is an issue of devising objectively operationalising coding units?

Answer 5

It can be difficult

Because it’s very much open to interpretation

Question 6

What are some issues with content analysis?

Answer 6

Time consuming
(Expensive)
Small samples are used (hard to generalise)

Question 7

What is an advantage of content analysis?

Answer 7

High in ecological validity

Question 8

What is a correlational analysis?

Answer 8

Statistical technique which measures the strength and direction of a relationship between two or more variables

Question 9

What are co variables?

Answer 9

2 variables we look at to see if they are in a relationship

Question 10

What is a perfect positive correlation?

Answer 10

+1

Question 11

What is no correlation?

Answer 11

0

Question 12

What is a perfect negative correlation?

Answer 12

-1

Question 13

Is a correlation analysis experimental or not?

Answer 13

Non experimental

Question 14

When is a correlational analysis beneficial?

Answer 14

When studying co variables you can’t experiment in a lab setting for ethical and practical reasons

Question 15

One issue of a correlational analysis is you can’t establish a cause and effect relationship explain why?

Answer 15

You don’t know which variable causes the other

Question 16

Give an example of other things that may influence results?

Answer 16

Upbringing 
Biological factors 
Mental health
Alcohol 
Drugs