Insights from ‘Hooked’ by Nir Eyal Flashcards
How many times does the average smartphone user unlock their phone daily?
110 times
True or False: 79% of smartphone users check their device within 15 minutes of waking up.
True
Fill in the blank: Smartphone apps provide immediate relief by giving users instant access to _____.
content like tweets, Instagram photos, or Google search results
What is a common formula used by tech companies to create habit-forming products?
Take a human desire, preferably one that has been around for a long time, and use modern technology to take out steps.
What emotions are often linked to internal triggers in habit-forming products?
Negative emotions such as boredom, uncertainty, and feeling insignificant
Why do smartphone apps often include variable rewards?
To keep users engaged and returning, as they expect a potential ‘reward’ with each check.
In B.F. Skinner’s experiment, what happened when rewards became variable?
Pigeons pecked more frequently, showing increased compulsion for a chance of reward.
True or False: Providing users with exactly what they want each time is the most effective way to create a habit-forming app.
False
How does the concept of ‘escalation of commitment’ help apps retain users?
It makes users more likely to return because the more time and effort they invest, the more they value the app.
Fill in the blank: Adding a friend on an app like Instagram is a small _____ that increases user commitment.
investment
What is one way to break the habit of mindlessly checking apps?
Turn off non-essential notifications.
Where should you place your phone to resist checking it during sleep?
In another room
What is the benefit of using a long password to unlock your phone?
It makes it harder and slower to access, discouraging mindless checking.
True or False: Turning off app notifications can reduce the urge to check apps.
True
Why is understanding app design techniques important for personal productivity?
It allows you to recognize and resist hooks, helping you focus better.
