Commercialisation year 2 Flashcards
How does the golden triangle positively impact elite sport?
Increased income to the sport from being televised
Increased promotion of sport
Increased sponsorship and income from business
Sports organised and funded
Improved facilities for both performers and spectators
What are the negative impacts of the golden triangle to elite sport?
Increased coverage on negatives of the sport
Media and sponsors can dictate kickoff times
Media + sponsors can change nature of sport - ads
Media + sponsors only televise popular high profile sport
Sponsors and media can be demanding - interviews
Sponsorship deals can increase pressure on performance
What are ring fenced sports?
National or International events that are broadcasted on free to access TV rather than subscription channels
eg. olympics, world cup, wimbledon
What are the reasons for ring fencing ?
Access widest range of viewers
Avoid restricting to those who can afford
Enable events that are seen as sporting culture and heritage
What type of sports are the most appealing to the media?
High skills levels
Visually appealing with physical challenge
Easily understood
Easy to televise with short times
Nationally relevant with role models and TV personalities
Advantages of media coverage in sport
Increases profile of the sport
Increase participation levels
Increases sport income by appealing to sponsors
Increased media increases behaviour standards
Rule changes make game more exciting
Disadvantage of media coverage in sport
Nature of sport is lost from rule changes and timings
Too much sport on TV can lead to boredom
Inequalities of coverage
Increases pressures to perform
Promotes win ethic
More breaks can disrupt viewing experience
What are the positives on sponsorship on sport?
Increased wages and prize money
Increased availability of pro contracts
Regulate behaviour to maintain sponsor deals
Increased funding for training/ equipment
Association with high level/respected sport
Can reduce volume of tax paid by company via tax relief
Negatives of sponsors on sport
Increased pressure to win so win ethic
Deviant behaviour starts
Performers become commodities
Funding inequality so minority sports miss out
How may commercialisation be negative to the official?
Overdependent to technology for decisions
Fauly decisions highlighted
Increased pressure to deal with media
Constant Analysis of decisions slows game
Lack of tech at lower levels of sport
OFICAL
What are the characteristics of commercialised sport?
Pro sport
Sponsors and business
Entertainment
Contracts
Athletes as commodities
Wide media coverage
Define commercialisation
introduction of a new product into commerce
Define globalisation
Where nations become linked together and develop interdependence via communication and travel
