Commercialisation (May need complete rework)

Question 1

Characteristics of commercialised sport

Answer 1

Professional sport
Sponsors and business
Entertainment
Contracts
Athletes as commodities
Wide media coverage

Question 2

Effects of commercialisation on performers

Answer 2

High income
Paid for results
Under pressure to perform when injured
Serious training to compete
Household names - Messi
Less privacy, controlled by sponsors and public commodity

Question 3

Effects of Commercialisation on sport

Answer 3

Rules + score changed
Play sped up to prevent boredom - ball boys/girls
Breaks for adverts
Competitions changed - Twenty 20 cricket, super league
Less coverage in women’s = less role models/money to invest in grass roots