Module 42 Flashcards
social norms
rules for expected and accepted behavior
chameleon effect
social contagion; applies to emotions and behavios; allows us to empathize; can be positive or negative (shootings, etc come in behavior clusters)
mood linkage
sharing of moods; empathetic mimicking fosters fondness
positive herding
positive ratings generate more positive ratings
conformity
adjusting our behavior/thinking to coincide with a group standard
when are we most likely to conform
made to feel incompetent/insecure; are in a group of 3+ ppl; in a unanimously-agreeing group; admire the group; haven’t made a commitment to a prior response; behavior is being observed; from a culture that encourages respect for social standards (collectivist)
group size principle
once reaching a group size of 5-6 people, more pressure to conform isn’t added
Sherif
studied social influence in ambiguous situations via autokinetic phenomenon (light seems to be moving but isn’t)
Asch
studied conformity in unambiguous situations; pressure to conform decreases from ambiguous situations, but still present; people conformed 1/3 of the time; 74% of people conformed at least once
normative social influence
influence resulting from a person’s desire to gain approval or avoid disapproval
informational social influence
influence resulting from one’s willingness to accept other’s opinions about reality to be correct; can be good (donating) or bad (bullying)
reactance
desire to protect/restore one’s freedom of action; when social pressure restricts this, resistance occurs; people want to seem like nonconformist; resistance usually occurs early and is a minority of people
Milgram
studied obediencce via roleplaying and shocks; debate over ethics
obedience is highest when:
person giving orders was close at hand and was perceived to be a legit authority figure; authority figure was supported by a powerful/prestigious institution; victim was depersonalized or at a distance; no models for defiance
social control
power of the situation in conformity and obedience