3.1 Digital communication

Question 1

what is digital revolution?

Answer 1

new media
extension and development of existing media
new platforms

Question 2

give an example of the extension of existing media: (digital revolution)

Answer 2

Tv -> on demand

Newspaper -> news sites/apps

Question 3

give an example of new media: (digital revolution)

Answer 3

Snapchat, Instagram, Facebook messenger

Question 4

Give examples of new platforms: (digital revolution)

Answer 4

smartphones, tablets, apps

Question 5

what does the term global village mean?

Answer 5

we can communicate instantly with anyone, anywhere at any time this results in the shrinking of time and space

Question 6

what does a global village allow us to do?

Answer 6

create, maintain and develop relationships by finding others with similar interests

Question 7

what did carter find when studying cybercity (2005)? (Global Village)

Answer 7

people put as much effort into online relationships as they did offline.
online relationships were often extended by users meeting in person and having real life relationships

Question 8

what is meant by the term virtual community?

Answer 8

a social network of people who create a virtual online community

Question 9

is a virtual community real or not real?

Answer 9

can be both

Question 10

what can a virtual community do?

Answer 10

cross geographical, social and political lines

Question 11

what can a virtual community include?

Answer 11

message boards, chat rooms, forums, virtual worlds

Question 12

give an example of a virtual community:

Answer 12

second life

Question 13

what did Boellstorff find in the study of second life? (virtual community)

Answer 13

people could buy and sell property, trade goods, form friendships and relationships (they could create another life)

Question 14

what is a digital social network?

Answer 14

an online social network that can be based on family, friendship, interests, work, religion

Question 15

give an example of a work related digital social network:

Answer 15

LinkedIn

Question 16

what do work related digital social networks allow for?

Answer 16

finding work, headhunted for jobs, applying for jobs

Question 17

who are at significant disadvantage regarding work related digital social networks?

Answer 17

those without internet access

Question 18

In castells network society study what is society said to be more based upon?

Answer 18

information rather than products

Question 19

what did castells say those with internet access and information do?

Answer 19

form social networks, to find work, get better jobs and higher status

Question 20

what did castells say work related social networks do?

Answer 20

diffuse power at the top e.g. the old boy network, but they exclude those without relevant info e.g. tradesmen

Question 21

where is social capital derived from?

Answer 21

who you know

Question 22

what is media convergence?

Answer 22

all forms of media on one device e.g. smart phone don’t need multiple devices like video players and stereos
convergence of social media platforms - sharing pictures across instagram, facebook

Question 23

how has media convergence led to the convergence of cultural ideas and economic markets?

Answer 23

targeted adverts

Question 24

what is the Marxist view of media convergence?

Answer 24

developed first in the west so western pro capitalist ideas spread and dominate

Question 25

what is the postmodernist view of media convergence?

Answer 25

much more individualised we can set our devices and platforms up exactly as we want

Question 26

What is meant by the term big data?

Answer 26

the data big companies such as google collect and analyse about us, on our searches, transactions and communications

Question 27

how is big data used?

Answer 27

passed on to governments

sold to advertisers to use in targeting adverts

Question 28

why is big data difficult to analyse?

Answer 28

its volume - so much of it
peak data times (new year)
what your looking for?

Question 29

what is social media?

Answer 29

any digital platform for making and developing social networks e.g. facebook, twitter, snapchat, instagram

Question 30

how many facebook users are there in the uk? (2014)

Answer 30

31 million

Question 31

what are the fastest growing social media platforms? (2014)

Answer 31

instagram and pinterest

Question 32

how many twitter users are there in the uk? (2014)

Answer 32

15 million