2.1 RM - Questionnaires Flashcards

1
Q

What are open questions?

A

No fixed answer, the respondent has the freedom to answer in their own words

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2
Q

What are closed questions?

A

Fixed answers

The resonant chooses their answers from a few preselected ones - usually by ticking boxes

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3
Q

What are practical strengths if questionnaires?

A
  • Quick and cheap
  • no interviewers to pay
  • cover a large area
  • data is easy to record and analyse
  • data can be easily quantified
  • no personal risk to researcher
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4
Q

What are some practical weaknesses of questionnaires?

A
  • inflexible - fixed questions
  • limited superficial data that lacks depth
  • hard to operationalise concepts
  • can’t be sure if the respondent got the questionnaire or if they were the one who filled it in
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5
Q

What are some ethical strengths of questionnaires?

A
  • informed consent
  • confidentiality
  • right to withdraw
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6
Q

What is an ethical weakness of questionnaires?

A

Can cause harm if asking sensitive or obtrusive questions

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7
Q

What are some reliability strengths of questionnaires?

A
  • repeatable - send out same questionnaire
  • easy to make comparisons
  • no chance of interviewer influencing responses
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8
Q

What are some representative strengths of questionnaires?

A
  • able to reach a large sample - likely to be representative

* if posted/ emailed able to select a random sample

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9
Q

What are some representative weaknesses of questionnaires?

A
  • skewed samples

* poor response rates

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10
Q

What is a skewed sample?

A

A sample where too many of one group respond

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11
Q

Why do questionnaires have poor response rates?

A

People can’t be bothered to complete them

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12
Q

What are some valid strengths of questionnaires?

A
  • Good for factual data
  • objective and detached - less researcher bias
  • good for testing hypothesis - cause and effect relationships
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13
Q

What are some validity weaknesses of questionnaires?

A
  • snapshot in time - can’t capture change
  • can’t develop verstehen
  • can’t clarify questions and answers
  • social desirability
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14
Q

What are some types of questionnaires?

A
Phone 
Online 
Posted 
Self completed 
Open questions 
Closed questions
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15
Q

What are questionnaires?

A

A series of pre chosen questions that are posted, emailed or handed to respondents for self completion. They mainly use closed questions.

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16
Q

What do positivists think of questionnaires?

A

They like them because they produce quantitative data from which comparisons can be drawn, they can find patterns and test hypothesis as it is a scientific method

17
Q

What do interpretivists think of questionnaires?

A

They don’t like them as they prefer qualitative methods, questionnaires lack dept and produce superficial data. Can’t develop verstehen