View Filter Settings Flashcards
Why might your homepage show up as simply a forward slash in your content report?
You have not specified the filename of your home page as the default page in your view settings
What is considered best practice for view maintenance in Google Analytics?
Maintain at least one unfiltered and one filtered view per property
Why would you use the “Exclude Traffic from the IP addresses” filter?
To Exclude internal traffic
Which of the following elements can appear in the initial definition of certain view filters?
- Filter Field
2. Filter Pattern
Which of the following could be the reason for receiving no data when you have applied multiple filters to an account?
There is no overlap between the outputs of the multiple filters
You can apply multiple Include and Exclude filters to a single view, but if there is no overlap between the outputs of the filters, no data will appear in the view. This situation is sometimes referred to as “conflicting” filters.
If, for example, you applied an Include filter for visitors from Canada and an Include filter for visitors who were referred by a specific website, the view would be empty if there were no visitors from Canada who clicked through from that website.
Which of the following is a reason for using a filtered view rather than an advanced segment?
To restrict user access to a subset of data
If you want to absolutely restrict user access to only a subset of data, the best way to do this is to set up a filtered view and restrict the user’s access to only that view, since all other data will be irreversibly stripped out of the profile itself.
Your website sells clothes. Your site assigns the product id 18 (pid=18) to all pages related to skirts. You want to have a view that displays data for your skirt pages only and also rewrites the request URIs to make them clearer in your reports.
- Apply an Advanced filter that rewrites “pid=18” to “skirts” in the Request URI, and apply a second Include filter for “.skirts.” in the Request URI
- Apply an Include filter for “.pid=18.” in the Request URI, and apply a second Advanced filter that rewrites “pid=18” to “skirts” in the Request URI
The order of view filters is important, since the output of the first filter serves as the input to the second filter, and so forth.
- rewrite “pid=18” to “skirts” and then include request URIs that contain “skirts”
- include request URIs that contain “pid=18” and then rewrite “pid=18” to “skirts”
What is the simplest way prevent URL query parameters (session_id, for instance) from appearing in the Behavior reports?
Modify your View setting
If your site uses unique session IDs or other query parameters in your URLs that do not differentiate page content and are not otherwise relevant for reporting, you can enter them as a comma-separated list (e.g., sid, session_id, vid) into the Exclude URL Query Parameters field in the view settings.
For certain users, how would you restrict all report data to a specific subdirectory only?
For certain users, how would you restrict all report data to a specific subdirectory only?
Create a new view and apply a predefined Include subdirectory filter
To limit data to a specific subdirectory, you can create a new view and apply a predefined “Include – Traffic to the Subdirectory” filter, and then provide those users will access to that view only. You could conceivably achieve this with a custom filter as well, but Subdirectory is not available as a Filter Field selection for a custom filter.
Your home page URL is www.onesite.com/index.cfm. Because index.cfm is the default page, visitors can also access the home page as just www.onesite.com. Several other directories on your site also contain /index.cfm as the default document, such as /articles/index.cfm.
How could you rewrite all instances “/index.cfm” to “/home” for your Behavior reports, but only on the root of your website?
Specify index.cfm as the Default page in your view settings, and apply a Search and Replace filter, specifying Request URI as the Filter Field and ^/index.cfm as the Search String (and /home as the Replace String)
You could configure your view to display all instances of the home page as /home by first using the Default page in your view settings to rewrite / to /index.cfm and then using a Search and Replace view filter to rewrite /index.cfm to /home, but only at the root of the website.
For which of the following purposes can you not use view filters?
a. Excluding certain domains from your view data
b. Rewriting request URLs
c. Restricting view data to a specific subdirectory
d. Limiting view access to certain users
d. Limiting view access to certain users
If the filename of your home page is “index.php” and you want all pageviews of your home page to appear in Google Analytics as “/home”, which of the following steps could you take?
a. Specify index.php as the default page in your View settings
b. Set a View Filter that replaces index.php with /home
c. Both A and B
d. Neither A nor B
c. Both A and B
