Goals, Funnels, and Conversions

Question 1

Which of the following types of goals can you set up in Google Analytics?

Answer 1

page view of a specific URL
Visit duration
pages per visit
google analytics event

Question 2

What is a funnel? A or B

a. A funnel shows specific pages that visitors have accessed before completing a URL destination goal
b. A funnel shows all pages that visitors have accessed before completing a URL Destination goal

Answer 2

a.A funnel shows specific pages that visitors have accessed before completing a URL destination goal

Question 3

Which of the following does a funnel enable you to do?

Answer 3

1. Examine where visitors enter your conversion process

2. Examine where visitors abandon your conversion process

Question 4

If you wish to create a Destination goal for a purchase, which of the following pages would be the most appropriate as the goal URL?

Answer 4

Receipt page

Question 5

Is partial listed match type for destination goal

Answer 5

No

Question 6

Which of the following goal types are sometimes referred to as “engagement” or “threshold” goals?

Answer 6

Visits Duration

Page / Visits

Question 7

A funnel visualization report s hows where visitor….

Answer 7

Where visitors enter the funnel

Where visitors leave the funnel

Question 8

In the Funnel Visualization report, which of the following denotes that a visitor has entered the site through a funnel step?

Answer 8

(entrance)

Question 9

Which report indicates where a visitor went after exiting a funnel step?

Answer 9

Exit Pages

Question 10

Which metrics are displayed if you select Goal Set 1 as the metric group in the Referral Traffic report?

Answer 10

1. Per Visit Goal Value

2. Conversion Rates for each goal in the goal set

Question 11

What is the difference between Per Visit Value and Per Visit Goal Value?

Answer 11

Per Visit Value is calculated using Ecommerce revenue. Per Visit Goal Value is calculated using static goal values

Question 12

What does ranking your pages from high to low by Page Value tell you about your site?

Answer 12

Which of your pages is most profitable

Question 13

Why might all pages in the Pages report display $0 for Page Value?

Answer 13

1. You have not assigned values to your goals

2. You have not enabled Ecommerce tracking

Question 14

What information can be obtained from the Funnel Visualization report?

Answer 14

At which stage visitors drop out of the conversion process

Question 15

How do you configure a URL Destination goal?

Answer 15

Specify a request URI as a goal page

Question 16

What is the maximum number of goals that you can create per Google Analytics view?

Answer 16

20

Question 17

While visiting your website, a customer purchases an item to be delivered to his home address and then, during the same visit, purchases a separate item to be delivered to a different address.

The URL of the receipt page is identical in both cases. You have goal tracking as well as Ecommerce tracking configured for the purchases.

How many goal completions and Ecommerce transactions will Google Analytics record for the two purchases?

Answer 17

1 goal completion, 2 Ecommerce transactions

Because a visitor can “convert” only once per visit (per goal), Google Analytics would recognize only the first purchase as a goal completion. Conversely, because Ecommerce is measured in terms of individual purchases and not conversions, Google Analytics would include both purchases in the Ecommerce reports.

Question 18

Which of the following would prevent the recording of URL Destination goal conversions?

Answer 18

1. The Google Analytics tracking code is missing from the conversion page
2. A view filter is rewriting to a URL that differs from the goal setup

Question 19

Which of the following could prevent the recording of URL Destination goal conversions?

Answer 19

1. The goal URL does not account for rewrite filters applied to the view
2. The match type is incorrect

Question 20

If you have not defined a goal funnel can this prevent the recoding of URL Destination

Answer 20

No, because the funnel is optional. You will still get recording for the URL Destination Goal

Question 21

Which of the following goals can you define in Google Analytics?

Answer 21

1. A visitor reaches a specific URL

2. A visitor generates an event with a specific value

Question 22

Is this a Goal in GA

1. A visitor spends no more than a specific amount of time on your site
2. A visitor views no more than a specific number of pages on your site

Answer 22

No they are not

Question 23

You have defined a Destination URL goal with Begins With as the match type, such that three different pages on your site can match the destination URL. If a visitor views two of those pages during a visit, how many goal completions will Google Analytics record?

Answer 23

1

For a given goal, a visitor can convert only one time during a single visit. If you have defined your goal broadly enough to match several different pages or events, Google Analytics will record only a single goal completion for that goal during a single session, even if the visitor’s actions have matched the goal several times during the visit.

Question 24

How could you view the percentage of visits during which the visitor clicks a specific link on a specific page?

Answer 24

Track the link click as an event and set up a corresponding goal

To view the percentage of visits during which the link was clicked, you could 1) code the link to generate an event 2) set up a goal based on that event. The conversion rate for that goal would then represent the percentage of visits during which the link was clicked.

You could potentially opt to track a click on a specific link as a virtual pageview instead of as an event, but you’d still need to set up goal to view the percentage of visits that included this link click.

Question 25

Which report shows the PATHS through your website that led to ALL goals that you have set up?

Answer 25

Reverse Goal Path <– This is how people reached your goal or to your funnel that led to your goal that is not tracked.

The Reverse Goal Path report shows the actual path that visitors took before completing a Destination URL or Event goal.

The Funnel Visualization and Goal Flow reports show click path data only for Destination URL goals for which you have defined funnels.

You can use recurrent click path patterns that you observe in the Reverse Goal Path report as models for your funnels, which you can then track in the Funnel Visualization and Goal Flow reports.

Question 26

For which goal types is the Goal URLs report most relevant?

Answer 26

1. Destination URL goals defined with the Begins With match type
2. Destination URL goals defined with the Regular Expression match type

The Goal URLs report displays the actual URLs that matched the goal definition for a completion. If you set up a Destination URL goal with Begins With or Regular Expression match type, multiple URL variations can count towards the same goal.

Question 27

You have configured a goal as “Begins With” “/receipt”. Which of the following pages would generate a goal completion? (select all that apply)

a. www.mysite.com/receipt-mail-fulfillment
b. www.mysite.com/receipt
c. www.mysite.com/catalog/receipt/email

Answer 27

ALL are Correct

a. www.mysite.com/receipt-mail-fulfillment
b. www.mysite.com/receipt
c. www.mysite.com/catalog/receipt/email

Question 28

How can you assign a monetary value to non-Ecommerce conversions?

Answer 28

Specify a goal value when configuring your goals

Question 29

Which of the following could you track as a goal in Google Analytics?

a. A view of a confirmation page for a Contact Us form
b. a visit that last no more than two minutes
c. a visit taht includes no more than five pageviews
d. a video play for which you’re generating a google analytics event

Answer 29

a. A view of a confirmation page for a Contact Us form

d. a video play for which you’re generating a google analytics event