GA DA U2 - The importance of digital analytics

Question 1

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.

Answer 1

(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

Question 2

Which of the following platforms is Google Analytics capable of tracking?

Answer 2

User activity on a website
 User activity on a mobile website
 User activity on a mobile application
 User activity on a gaming console
 User activity on any digitally connected device

Question 3

For each of the five business types below, select the objective that you would most likely track as a desired outcome.

Content publisher 					
Branding 					
Online information / support 					
Lead generation 					
Ecommerce

Answer 3

Content publisher - Encourage frequent visitation
Branding - Encourage engagement & awareness
Online information / support - Provide information quickly
Lead generation - Drive contact form submissions
Ecommerce - Drive product sales