GA APP U4 Flashcards

1
Q

Example of Dimensions

A

Country / Territory
Campaigns
Landing Page

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2
Q

Examples of Metrics

A

Visits (Now Sessions)
New Visits
Bounce Rate
ETC

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3
Q

When using API on GA instead of sending data to GA you can also extract data and use them on q

A

internal custom platforms or dashboards to automate reporting process for business

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4
Q

What is Sampling in GA

A

When data is sent faster when requesting data

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5
Q

You can retrieve Google Analytics reporting data through the following methods: (select all that apply)

the account administration settings
the reporting interface
the SDKs
an API

A

the reporting interface

an API

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6
Q

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

retrieval
expediency
sampling
configuration

A

sampling

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7
Q

The following are examples of dimensions: (select all that apply)

Traffic source
Page name
Country
Unique visitors

A

Traffic source
Page name
Country

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8
Q

The following are examples of metrics: (select all that apply)

Unique visitors
Page name
Average visit duration
Traffic source

A

Unique visitors

Average visit duration

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9
Q

Every metric may be combined with every dimension in Google Analytics.

True
False

A

False

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10
Q

You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?

Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title.
Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.
Google Analytics will not allow you to create this report.

A

Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.

The Page Title and Coversion are Hit Level Dimensions

The Avg Visit Duration is - Sessions Dimension

This is why its not good

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11
Q

Each query sent to the API must contain specific information such as

A

ID of view
Start and End data of report
Dimensions and Metrics you would like to report

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12
Q

The reporting APIs can be used to: (select all that apply)

automate complex reporting tasks
automate your tracking code customizations
retrieve Google Analytics data for use in your own applications
build your own dashboard with Google Analytics data

A

automate complex reporting tasks
retrieve Google Analytics data for use in your own applications
build your own dashboard with Google Analytics data

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13
Q

Each query sent to the Reporting API must specify: (select all that apply)

the start and end dates
the name of the standard report you wish to use
which metrics to display
the ID of the account view that the data should be retrieved from

A

the start and end dates

the ID of the account view that the data should be retrieved from

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14
Q

If the number of sessions is too large, GA uses a

A

Sample to fulfill the reporting request

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15
Q

When you adjusting the Sample size which way is for Faster Processing and which for Higher Precision

A

Faster Processing - to the LEFT

Higher Precision - to the RIGHT

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16
Q

If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

True
False

A

True

17
Q

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

True
False

A

False

18
Q

You can adjust the sample size by: (select all that apply)

adding a segment to your report
adjusting the session timeout control
adjusting a control in the reporting interface
specifying the sample size when querying the API

A
  1. adjusting a control in the reporting interface

2. specifying the sample size when querying the API