GA APP U2 Flashcards
Example:
www.google.com/_utm.gif?utmmwv=4sidjfoiwejf
Everything after the questions mark is called a
parameter that carries a piece of information back to QA
The tracking code in Google Analytics: (select all that apply)
connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
tracks changes in your AdWords account
identifies new and returning users
connects data to your specific Google Analytics account
sends data back to your Google Analytics account for reporting
identifies new and returning users
The same type of Google Analytics tracking code should be used for both a website and a mobile app.
True
False
False
You should include Google Analytics tracking code on every page of a website you want to track.
True
False
True
Where does the Google Analytics tracking code belong?
After the closing tag in your HTML
Before the closing tag in your HTML
After the closing tag in your HTML
Before the closing tag in your HTML
Before the closing tag in your HTML
In order to distinguish between users on web pages, Google Analytics:
uses the IP address of a device that accesses the site
uses the city, state and country of a visitor that access the site
creates anonymous unique identifiers using third-party cookies
creates anonymous unique identifiers using first-party cookies
creates anonymous unique identifiers using first-party cookies
For mobile applications, Google Analytics will use the same Javascript tracking code as websites.
True
False
False
Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:
resending
rerouting
dispatching
displacing
dispatching
If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.
True
False
True
SDK is dispatched in how many mintutes for iOS and Android
Android: 30 min
iOS: 20 min
If an app gets an update the identifier will
stay the same.
If it is uninstalled it will get a new identifier
The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.
True
False
True
Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.
True
False
True
If you want to collect data from different devices such as kiosks you must manually build the data collection
hits
The measurement protocol defines how to construct
hits and how to send them to google analytics
