Pageviews

Question 1

As a general rule, which of the following is correct in terms of the relationship between visits, visitors and pageviews?

Answer 1

The pageviews metric will be the largest followed by visits and then visitors

Question 2

Which report shows unique pageviews?

Answer 2

Behavior Overview

You can find the unique pageviews metric in Behavior > Overview, Behavior > Site Content > All Pages, and Behavior > Site Content > Content Drilldown. In the Behavior Overview report, unique pageviews is aggregated for all pages. In All Pages and Content Drilldown, it is also broken down respectively by page and directory.

Question 3

Which of the following is the method call for tracking a pageview in the standard Google Analytics Classic and Universal tracking codes?

Answer 3

_gaq.push([‘_trackPageview’]) or ga(‘send’,’pageview’)

Question 4

Which of the following would make the Behavior reports display a URL (or, more specifically, a request URI) that is different from the actual URL of the page?

Answer 4

Include an argument when you call _trackPageview or ga(‘send’,’pageview’)

By default, Google Analytics supplies the request URI of the current page as the implicit argument to _trackPageview or ga(‘send’,’pageview’). To overwrite the request URI (which is normally not necessary), or to generate a virtual pageview, you can supply an explicit argument to _trackPageview as below in Classic and Universal:

Question 5

If a visitor to your site views a page and then refreshes the page twice in the browser, how many pageviews does this count as in Google Analytics?

Answer 5

3

Question 6

Why is the count of unique pageviews usually lower than pageviews?

A or B

a. Multiple pageviews for a page during a single session count only as a single unique pageview
b. Multiple pageviews for a page by a given visitor count only as a single pageview

Answer 6

a.Multiple pageviews for a page during a single session count only as a single unique pageview