GA DA U4

Question 1

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

Answer 1

Account → Property → View

Question 2

Which of the following statements are true?

Check all that apply.

1. If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
2. To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
3. Once a view is deleted it cannot be restored.
4. When a new view is created, it will show the historical data from the first view you created for the property.

Answer 2

2. To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
3. Once a view is deleted it cannot be restored.

Question 3

Which of the following is the correct way to set up the IP address filter described above?

Create a Predefined filter excluding traffic from the IP addresses that begin with 193.88.222
Create a Predefined filter excluding traffic from the IP address that is equal to 193.88.222.1
Create a Predefined filter including traffic from the IP address that is equal to 193.88.222.1
Create a Predefined filter excluding traffic from the ISP domain that is equal to 193.88.222.1

Answer 3

Create a Predefined filter excluding traffic from the IP address that is equal to 193.88.222.1

Question 4

True or False: The order in which filters appear in your settings matters.

True. Filters are executed in the order in which they appear
False. Google Analytics does not take filter order into account

Answer 4

True. Filters are executed in the order in which they appear

Question 5

Why is it important that you maintain one unfiltered view when using filters with your analytics account?

Without one unfiltered profile, you will not be able to use a filter for multiple views
You can only use predefined filters with unfiltered views
There is no reason to maintain an unfiltered view
Since raw data cannot be reprocessed, maintaining an unfiltered view ensures that the original data can always be accessed

Answer 5

Since raw data cannot be reprocessed, maintaining an unfiltered view ensures that the original data can always be accessed

Question 6

www.mysite.com/thankyou/shoes
www.mysite.com/thankyou/shirt
www.mysite.com/thankyou
What match type and URI pattern did you use to create the goal in your account?

Match type: Equals to; URI pattern: /thankyou
Match type: Begins with; URI pattern: /thankyou
Match type: Equals to; URI pattern: www.mysite.com/thankyou
Match type: Begins with; URI pattern: www.mysite.com/thankyou

Answer 6

Match type: Begins with; URI pattern: /thankyou

Question 7

Which of these best defines a Destination goal in Google Analytics?

A website page viewed by the visitor once they have completed a desired action
A KPI
A page that has given you revenue
The most popular page on your site

Answer 7

A website page viewed by the visitor once they have completed a desired action

Question 8

You define a Destination goal by:

Adding the e-commerce code to the goal page
Adding the conversion ID to the tracking code on the goal page
Dragging the goal page onto a Standard Report
Specifying the conversion page in your view settings within Google Analytics

Answer 8

Specifying the conversion page in your view settings within Google Analytics

Question 9

When configuring a goal, why is it useful to assign a goal value?

To attribute monetary value to a non e-commerce site
To calculate e-commerce metrics
To determine the popularity of webpages
You must assign a goal value in order to track conversions

Answer 9

To attribute monetary value to a non e-commerce site

Question 10

Which of the following could be measured by defining a goal in Google Analytics?

Check all that apply.
The percentage of visits that result in a site registration
The percentage of visits that are unique
The percentage of visits which contain three or more pageviews
The percentage of visits during which visitors spend at least 2 minutes on the site

Answer 10

The percentage of visits that result in a site registration
The percentage of visits which contain three or more pageviews
The percentage of visits during which visitors spend at least 2 minutes on the site

Question 11

Which campaign tracking variables should you always use when manually tagging a URL?

Answer 11

utm_source, utm_medium, utm_campaign

Question 12

Which of the following should you manually tag with campaign tracking variables?

Check all that apply.

 Banner ads
 AdWords campaigns
 Referrals
 Organic search traffic
 Non-AdWords CPC campaigns
 Email campaigns

Answer 12

Banner ads
Non-AdWords CPC campaigns
Email campaigns

Question 13

Which is the recommended parameter for identifying different versions of an ad?

Answer 13

utm_content