Measurement Planning

Question 1

Which of the following points would normally be among your technical considerations for a measurement plan?

Answer 1

1. If your site uses responsive design for mobile or if you redirect to mobile-only pages
2. If your URLs need to be modified or consolidated
3. If you need to track across multiple domains

Question 2

Which stages of measurement planning and implementation should occur before you create your implementation plan?

Answer 2

Define KPIs

Document technical infrastructure

Question 3

Which of the following elements would not be considered as part of your overall implementation plan?

Answer 3

How you’ll track bounce rate of other sites that refer traffic to yours

While you do need to consider campaign tagging for traffic (such as clickthroughs from an email client or paid search) that would otherwise be recorded ambiguously (as direct and organic, for the two examples cited), Google Analytics automatically calculates bounce rate for all traffic sources, so you would not need to consider bounce rate as part of your implementation plan.

Question 4

Which is the recommended first step an overall Google Analytics implementation?

Answer 4

Articulate business objectives

Question 5

Which of the following aspects of your website are important to consider as you document your technical infrastructure as part of your measurement plan?

Answer 5

1. query string parameters
2. server redirects
3. mobile/responsive design
4. flash and AJAX interactions
5. multiple domains and subdomains

Question 6

After you document your business objectives and identify key strategies and tactics, which additional aspects of your measurement plan do you need to establish?

Answer 6

1. Document business objectives
2. Identify strategies and tactics
3. Choose KPI
4. Choose Segments
5. Choose Targets

Question 7

For which type of website would the strategy include engagement and frequent visitation?

Answer 7

Content publishing

Question 8

In your Google Analytics implementation plan, you should consider:

Answer 8

1. Basic page tagging
2. Goals and Ecommerce
3. View filters / settings
4. Campaign tracking and AdWords linking
5. Customer reports and dashboards